Role Independent Product Strategist
Timeline August 2026 – Present
Overview Zepto is built on the promise of 10-minute quick commerce. While the delivery network is highly optimized, the physical reality inside a "dark store" remains chaotic during peak demand. HyperCart was created to explore a new operational model: using algorithmic batching and spatial routing to minimize picker transit time inside the warehouse, shaving critical seconds off the fulfillment SLA.
Problem During an analysis of Zepto’s fulfillment lifecycle, I observed a recurring bottleneck during evening demand spikes. Whenever orders surge, pickers typically:
The result is:
The challenge was not rider speed. The challenge was physical navigation latency and screen-checking friction inside the dark store.
Research & Discovery To validate the problem, I modeled dark-store operations and analyzed typical quick-commerce fulfillment telemetry. Several common patterns emerged: